![]() ![]() For example, if I am curious to know chicken recipe, I will sure search #chickenrecipe but I will not type #recipechicken. The most prominent reason for that is if you use hashtags that are searchable, you will get reach from hashtags. Hashtags Works or not?: Instagram hashtags doesn’t help to grow followers, these were the words of Adam Mosseri (Instagram’s CEO) but creators are still seeing reach from hashtags. In 2022, similarities between content ranking on explore page and your content needs to be more similar because now Instagram has a search engine like Google and Pinterest showing just content for your search. ![]() Explore Page Algorithm: This Algorithm uses “Read path models” to filter content for explore page means algorithm observe how similar your content is to content already ranking on explore page.In 2021, Instagram algorithms and features changed a lot but no one is telling you that and I’m also not here to tell that crap but I’m here to explain the algorithm works and how you can grow!
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